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About me

Fully bilingual and bi-cultural, Lorraine has been working in advertising since 1987.
Years later, she is still writing and learning everyday. At Leo Burnett Paris, Lorraine
has provided strong leadership on a varied portfolio of multinational and local clients
across many categories, stearing them to a higher creative standard with a focus on
delivering fully-integrated campaigns.
As a creative who is a strong strategic thinker, she has extensive experience working
with planners to identify the kind of insights that make briefs sing and developing
communication that taps into relevant cultural trends that truly drive engagement.
Thanks to her no-nonsense work ethic, team spirit and boundless enthusiasm, she
inspires confidence, and her rock-solid relationships with demanding clients and
creatives alike are the result. Most of all, she is proud to have created many business-building campaigns that have stood the test of time in a world where the ephemeral rules.

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