When regulators put an end to Special K’s weight loss claims, it was time to reposition the brand as part of a positive mindset based on listening to your body and reconciling with it once and for all. « Aimez-vous » was the brand’s « mea culpa » after years of relentless fat shaming.
« What gives you strength ? » positions Special K as every woman’s essential nutrition ally that helps her feel strong.
Great product shots by the master Charlie Stebbing.